Xinhua United Distribution Co., Ltd. is formed by China Publishing Group, Jiangxi Xinhua Publishing Group Co., Ltd. and Jiangsu Phoenix Publishing & Media Co., Ltd. Xinhua United Distribution holds the first-level national distribution rights.

The major business of Xinhua United Distribution covers issuing books, newspapers, periodicals and electronic publications. The goal of the company is to establish a highly efficient logistics and distribution network in China. Drawing lessons from domestic and foreign countries' advanced circulation mode and management mode, Xinhua United Distribution will gradually build itself into a national publication enterprise which focuses on the distribution of publications, logistics, chain operations, and publications import and export businesses. Based on the rapid development of information technology and capital operation, it will advance third-party logistics and electronic commerce to expand its influence nationwide.