The Shanghai Branch is a local presence of the China National Publications Import & Export (Group) Corporation, a member company of the China Publishing Group.
Drawing on its favorable location and numerous resources, the CNPIEC Shanghai Branch boasts a product portfolio that includes newspapers, books, audio and video products, and electronic publications, among others, In addition, it also extends its businesses to publishing, printing, logistics, information technology, advertising and exhibition. It is a leading trading company of publications in Shanghai and the rest of the Yangtze Delta.
The CNPIEC Shanghai attaches attention to the ongoing progress of the publishing industry, and it constantly explores emerging products, markets and business models. In the early 2000s, it established the Blue Bridge Creative Park, encompassing four buildings with a floor area of three hectors, in an effort to champion the emerging electronic publishing sector. It seeks to accommodate traditional and new media companies and companies in the creative industry, in the hope that they can add luster to the cultural scene via new technologies and mobilize the resources in this burgeoning industry.
In 2001 the CNPIEC Shanghai attained the accreditation of ISO9001:2000, and it is a recipient of many municipal rewards for its business integrity and corporate culture.